The Power of
Collaboration
We combine strategic marketing expertise and creative excellence to help visionary brands and high-profile leaders thrive locally and resonate globally.
Our shared purpose is to bring international insight to the Middle East, crafting integrated strategies and distinctive creative solutions that empower our clients to stand out, elevate their presence, and achieve meaningful impact.
Virginia Panichi
Marketing Director
Marketing Director with 15+ years of experience in the luxury industry, recognized for blending creativity, strategic thinking, and deep market insight to elevate premium brands.
Over the years, I have built a proven track record in leading marketing strategies that enhance brand desirability and drive measurable business growth.
For the past 8 years, I have been based in the UAE, a dynamic hub for global luxury brands. This experience has equipped me with a profound understanding of the Middle Eastern market, where I have successfully launched, managed, and optimized marketing campaigns for prestigious international brands.
Sofia Risler
Creative Director
Art Creative with 11 + years of experience across LATAM and the United States, specializing in art direction, brand storytelling, and visual identity.
I am passionate about transforming ideas into powerful visual concepts through a unique blend of creativity, strategic thinking, and innovative design techniques.
My expertise includes developing brand identities, leading digital and integrated creative campaigns, and crafting experiential marketing solutions that elevate brand perception. I thrive in collaborative environments where creativity and innovation drive meaningful results. I am committed to delivering fresh perspectives and impactful design solutions.